LATITID - Comércio Têxteis, Ld.ª (“Latitid”) is committed to respecting the privacy of users (“Users”) of its website WWW.LATITID.COM (“SITE”), and the protection and security of their personal data (“Personal Data” or “Data”).

Accordingly, this Privacy Policy is a part of the Site's Terms and Conditions and informs Users about the way Latitid collects, processes and protects Personal Data provided to it through this Site as well as the rights of the Data subjects (“Data Subjects”) as well as their rights in relation to that Data, in accordance with the General Regulation on Data Protection (“GDPR”) and Law No. 67/98, on the protection of Personal Data (“LPD”).

Users should carefully read this Privacy Policy, which was written in a clear and simple manner, so that users may understand it clearly and decide freely whether they wish to provide their data to Latitid.

The User guarantees that the Data provided is true, accurate, complete and updated, and that she/he is responsible for any damage or loss, direct or indirect, that may result from the breach of this obligation.




AThe Data controller is LATITID - Comércio Têxteis, Ld.ª, headquartered at Travessa Helena Vieira da Silva, nº 23, store 31, 4450 parish of Matosinhos and Leça da Palmeira, district and municipality of Porto, VAT number 510975356.

Latitid determines the purposes and means of processing the User's Personal Data and acts in accordance with data protection legislation.




Personal data is any information relating to an identified or identifiable natural person (the Data “Subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Latitid may process the following types of Personal Data pertaining to Users through this Site:

A)        Identification Data (name, language);

B)        Contact Data (address, phone, e-mail);

C)         Connection and location Data (type of device and country from which you contact us);

D)        Purchase and invoicing Data (VAT number, invoicing, payment forms and values);

E)        Commercial Data (purchases, Site registration, messages and information requests).




Latitid may process User’s Data in a manual or automated manner, for the following specific purposes:

A)        processing is necessary for the performance of a contract to which the Data Subject is party or in order to take steps at the request of the data subject prior to entering into a contract:

(I)         Purchase and relationship management;

(II)        Customer support;

B)        Compliance with a legal obligation to which Latitid is subject:

(I)         Paying taxes and accountancy;

(II)        Managing complaints;

C)         Legitimate interests pursued by Latitid:

(I)         Managing the newsletter and sending it to Users, based on purchases and preferences shown on the Site;

(II)        Direct marketing, namely for promoting products, events and campaigns, through any communication channel;

(III)       Managing contacts and information requests, namely to respond to them;

D)        Consent to the processing of Personal Data for one or more specific purposes:

(I)         User Registration on the Site, at your request.




Users’ Data may be shared with subcontractors, who undertake to process Data exclusively for the purposes set ou herein and in accordance with Latitid’s precise instructions.

Latitid may also share Data with third parties, provided Users consent for that purpose has been expressly given and also when:

(A)      The transfer is made within compliance with a legal obligation or a court order; and

(B)       The transfer is carried out for the purpose of a legitimate purpose provided for by law.




The processing of User Data may be carried out by a suitable services provider, hired by Latitid. This services provider will process Data only for the purposes determined by Latitid and in accordance with its precise instructions, in strict compliance with the legal rules governing Data protection, information security and other applicable legislation.




Data will be stored in a way that allows its identification only for the period required for the above mentioned purposes or for the period required by legal or regulatory rules, after which they will be permanently deleted.

Data storage periods, taking into consideration each purpose, will be as follows:

A)        Purchase and relationship management: Data will be processed for the time necessary to manage the purchase of the products you have purchased, including possible returns or complaints associated with the purchase of the product in question;

B)        Customer support : Data will be kept for up to 5 years after your request is answered, for LATITID to improve its services and customer service;

C)         Paying taxes and accountancy: up to 10 years;

D)        Managing complaints: up to 2 years after the complaint or resolution of the dispute, as applicable;

E)        Managing the newsletter and sending it to Users, based on purchases and preferences shown on the Site: : until the User cancels the subscription to the newsletter, freely at any time;

F)         Direct marketing, namely for promoting products, events and campaigns, through any communication channel: until the User requests its cancellation, freely and at any time;

G)        Managing contacts and information requests, namely to respond to them: the data will be kept up to 5 years after your request is answered;

H)        User Registration on the Site, at your request: until cancellation of the registration by the User, freely and at any time.




Users may, at any time and freely, exercise their rights of access, rectification, erasure, opposition, limitation and portability of their Data, through the form available at this site or by request sent by e-mail to  SHOP@LATITID.COM.

Users may also, should they consider that  LATITID Thas breached their rights under data protection laws, file a complaint with the National Data Protection Commission (CNPD) by phone (00351 213928400) or e-mail GERAL@CNPD.PT.

In cases where a processing of Personal Data is carried out based on Users’ consent, the User has the right to withdraw that consent at any time, without compromising the lawfulness of the treatments carried out on that basis.

To revoke their consent, Users may contact Latitid in writing to the email SHOP@LATITID.COM or to the address RUA TENENTE VALADIM, Nº 6. APARTAMENTO 39 1350-319 LISBOA.

Should you withdraw your consent, your Personal Data will no longer be processed, except if there is another legal basis that allows or requires it and, therefore, the consent of the Data Subject is not required

When making a purchase on the Site, the Personal Data requested is necessary for Latitid to complete a contract and perform legal obligations (namely tax). If you do not provide this Data, it will not be possible to make a purchase at Latitid.




Latitid reserves the right to modify or alter this Privacy Policy at any time, so we recommend its consultation from time to time.




Users may contact Latitid on questions relating to Data processing through the following contacts: