About the Brand
Latitid
LATITID was born in Portugal in 2013 with a clear vision: to bring the language of fashion into swimwear.
Founded by sisters Inês and Marta Fonseca alongside Fernanda Santos, the brand has since evolved into a lifestyle universe while remaining true to its original commitment to design, quality and craftsmanship.
More than a swimwear brand, LATITID is built around two defining concepts: Latitude and Attitude.
Latitude reflects our curiosity for the world. Every collection begins with a destination, a city, a culture, a lifestyle, a feeling. Inspired by places that shape fashion, creativity and contemporary living, we transform stories into collections designed for life by the sea and beyond.
Attitude reflects the women we design for. Confident, independent and impossible to define, the LATITID woman is not defined by age, but by the way she moves through the world.
About the Designer
Marta Fonseca
Marta Fonseca's passion for fashion blossomed early. She holds a fashion design degree from ESAD Matosinhos and an MA in Fashion Production from Barcelona.
During her university years, she won acclaim in the Triumph Inspiration Awards contest in Beijing and later, after completing her master's degree, she triumphed in the Venus contest, creating her first swimsuit piece.
This success ignited Marta's vision to create unique swimwear, recognizing a gap in the market for a strong national swimwear brand in a country with a six-month beach season. At just 24 years old, she co-founded LATITID with two partners.
What Makes Us Special?
13 YEARS OF LATITID
Since 2013, we've been dedicated to one thing: creating swimwear that combines fashion, fit and quality.
DESIGNED & MADE IN PORTUGAL
Every piece is designed, developed and produced in Portugal with the attention to detail that has become part of our DNA.
A FAMILY STORY
Founded by two sisters and their lifelong friend, LATITID remains proudly independent and family-owned.
INSPIRED BY THE WORLDE
very collection starts with a destination, a feeling or a cultural reference that inspires the story we want to tell.
BEYOND SWIMWEAR
Today, LATITID is more than swimwear. It is a lifestyle universe that includes Swim, Wear, Active, Mini and Teen.