LATITID was born in Portugal in 2013 with a clear vision: to bring the language of fashion into swimwear.

Founded by sisters Inês and Marta Fonseca alongside Fernanda Santos, the brand was created with the ambition of designing bikinis and swimsuits that translate global ready-to-wear fashion trends into the world of swimwear.

More than a swimwear brand, LATITID is built around two defining concepts: Latitude and Attitude.

Latitude reflects our curiosity for the world. Every collection begins with a destination, a city, a culture, a lifestyle, a feeling. Inspired by places that shape fashion, creativity and contemporary living, we transform stories into collections designed for life by the sea and beyond.

Attitude reflects the women we design for. Confident, independent and impossible to define, the LATITID woman is not defined by age, but by the way she moves through the world.

Today, LATITID has evolved into a lifestyle universe encompassing LATITID.Swim, LATITID.Wear, Active.Wear, LATITID.Mini and LATITID.Teen, while remaining proudly family-owned and 100% designed and made in Portugal using premium European fabrics.