about the brand

latitude + atitude Scroll To Discover

ABOUT OUR BRAND

The name of the Portuguese brand, LATITID, is born from the fusion of the words LATITUDE + ATTITUDE. It is a brand thought for irreverent women, with individual attitudes, who look for cosmopolitan destinations that uphold the fusion between culture, art and modernity.

With this in mind, the three founding partners, the two sisters Inês and Marta Fonseca and Fernanda Santos, launched LATITID’S first collection, in April 2013. This collection was inspired by the city of Oporto where they were all born. The goal was to present a collection that carried ready-to-wear trends on to bikinis, bathing suits and beachwear designs. Latitid was thought out for clients that do not allow themselves to be defined by their age, but by their attitude.

Each collection is a journey. A trip to a cosmopolitan city with a harmonious mixture between history, architecture and lifestyle. Each bikini and bathing suit is marked by the most relevant trends. The first chosen city was Oporto. In 2014 inspiration was drawn from Barcelona, in 2015 London and in 2016 it was Istanbul’s turn.

Each piece is 100% made in Portugal, mainly in the North, using the best quality materials that are flown in from Italy. The choice of the textiles is crucial in the definition of LATITID’s quality standards, which guarantee the greatest comfort and its durability. All the pieces are signed with the Latitude of the city that has inspired that collection, making each collection one of the brand’s signature.