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CAMPAIGN 2021

This year we threw away our map and followed in the footprints of each Latitid woman – no starting point, no final destination. It doesn’t matter where we are, the attitude unveils itself through how we feel.

_At a hotel room, at the beach, at home or on the road, it doesn’t matter where you are but what you experience and how you feel.

_The collection mirrors an attitude of confidence and maturity. We embrace our vulnerabilities and our strenghts. Our different moods and desires. We put our well-being and happiness first, when rewriting the rules of the “game of life”.

DISCOVER

_Different shades of blue, green, red, black, rusty pink and orange, all come together as total looks or graphic prints and watercolors.

_Instead of a GPS location, we're taken to different scenarios where women play the leading role. In which they show us different ways of feeling good, through small details or simply other ways of looking at life. In 2021, there is no better reference point than confidence.

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